​​ZOHAR STUDIO / ABOUT

Netalie Zohar

AI & SaaS UX Designer and Product builder in Tel Aviv

I help companies design products that users actually understand — especially in the first 16 seconds.

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I’m a UX and product designer with over 10 years of experience, specializing in AI and SaaS products.

I work with startups and global companies to turn complex systems into clear, intuitive experiences — from onboarding flows to dashboards and full product journeys.

Based in Tel Aviv, I collaborate with teams across different industries including healthcare, fintech, cybersecurity, and retail.

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Most products don’t fail because of poor technology — they fail because users don’t understand them.

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That’s where I focus my work.

I design with clarity in mind:

• Helping users understand what to do immediately

• Reducing drop-off in early interactions

• Turning complexity into simple, guided flows

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My approach combines product thinking, UX research, and fast prototyping.

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I typically work across:

• User research & discovery

• UX strategy

• Wireframes and flows

• High-fidelity design

• Interactive prototypes

Often using AI tools and rapid prototyping workflows to validate ideas quickly and move faster from concept to product.

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My work has helped teams:

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• Improve product clarity and usability

• Support fundraising through prototypes

• Increase adoption and engagement

• Simplify complex workflows and dashboards

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I’m not just focused on how things look 
but on how quickly users understand value.

If your product feels complex or users drop off too early, I help fix that.

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I bring a strong combination of UX, product thinking, and hands-on execution 

with experience designing complex systems and collaborating closely with product and engineering teams.

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If you’re working on an AI or SaaS product and want to improve clarity, usability, and user experience  

let’s talk.