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TV AD AND MOVIE

TV ADS MADE  DURING THE YEARS

COLA ZERO

TV AD FOR COCA COLA ZERO

MICHLALA LEMINHAL

TV AD FOR COLLEGE OF MANAGMENT

WINNER

TV AD FOR WINNER - SOCCER

DELTA UNDERWEAR

TV AD FOR DELTA UNDERWEAR FASHION

RAINBOW PRINTING

SOCIAL MEDIA AD

COCA COLA

TV AD COCACOLA RECYCLE

HOOZIN 2.0

MOCUP FOR CHAT APP

MONFORT BRAIN MONITOR

movie made for professional competition

in the pharma field

purple1.png

04b · Explored direction
One direction we explored — and shelved.

Early in the visual phase we explored a bolder, purple-led aesthetic with a heavier sidebar and large illustrated assistants. It tested well visually, but stakeholders felt it pulled focus away from the documents themselves. We pivoted to the calmer blue system that shipped.

Not shipped — kept for reference
and as evidence of the
visual decision.

05 · Before & After

​

Same workflow. Less weight.

​

Three pairings showing the original Setup Policy wizard alongside the redesigned DocExtract flow.

​

Pairing 1 · The setup wizard

​

Screenshot 2026-05-11 at 9.33.54.png
Data Extraction Wizard Design.png

Pairing 2 · Defining validation rules

Screenshot 2026-05-11 at 9.47.28.png

Pairing 3 · In-product guidance

Screenshot 2026-05-11 at 9.47.28.png
Data Extraction Wizard Design7.png

no More options or additional guidance

"More Options"
with DocBotGrouped settings on the left, DocBot integrated into every screen on the right.

Small Running Title

06 · Solution
 

A guided system that

explains itself.

We rebuilt the setup around a conversational structure: ask, confirm, generate.

​

DocBot — the embedded AI guide — provides plain-English summaries on every step, with deep technical details one click away. Users see what's happening, and why.

07 · Outcome
 

Real impact across the funnel.

Measured 60 days post-launch against the previous quarter's baseline.

- 61%

Reduced onboarding confusion

+70%

Faster setup completion

- 40%

Reduced support dependency

+50%

Improved adoption by additional companies

08 · Business Impact

​

From pilot tool to

scalable product.

The redesign turned a powerful but niche system into something that could be adopted without a hand-holding sales cycle.

​

Reduced setup friction unlocked self-serve growth. The team now ships changes confidently, knowing the design language scales with the product.

Let's talk

Let's make your product

easier to understand.

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