DCS-WEAVER for TIDHAR GROUP
AI Construction System – UX and UI Simplifying a complex workflow to improve clarity, reduce drop-off, and save engineering time
The Problem
The system was powerful — but difficult to understand.
Engineers struggled with complex terminology and unclear flows, leading to confusion, slow adoption, and early drop-off.
The GOAL
Simplify the experience, improve clarity, and help users understand what to do
immediately without training.
The PROCESS
To understand the problem deeply, I conducted
user interviews
with engineers and analyzed how
they interacted with the system.
Key steps:
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User interviews
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Identifying friction points
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Mapping user flows
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Wireframing simplified experiences
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High-fidelity UX/UI design
KEY INSIGHT
The main issue wasn’t functionality —it was language and structure.
The system used complex, developer-oriented terminology that didn’t match
how engineers think and work.
DESIGN APPROACH
I focused on reducing complexity and guiding users through the system.
What I changed:
Simplified terminology to match user language
Reduced cognitive load
Created clearer hierarchy and structure
Designed guided flows instead of open-ended navigation
BEFORE / AFTER
Before:
Complex structure
Technical language
Unclear next steps
After:
Clear flow
Simple language
Guided experience
SOLUTION
The redesigned system focused on clarity and usability,
helping users understand what action to take at every step.
OUTCOME
The impact went beyond usability improvements.
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Users understood the system faster
-
Reduced drop-off and confusion
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Saved significant time for construction engineers
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Improved workflow efficiency
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The system was later adopted by additional construction companies
BUSINESS IMPACT
By simplifying the experience, the product became easier to adopt and scale — contributing to its expansion into additional companies.
MY ROLE
Led UX design end-to-end, from research and problem definition to wireframes, design, and validation.
THE FLOW
The design screens and interactive prototype
The design screens
for account manager
dashboard
